Writing & Content
Words and language are my favourite toys. I have been playing with them since I was a child and I love reading, editing and writing.
Editor
As an editor, I can:
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Update or review web or print copy
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Make print or webpages more user-friendly
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Provide copy editing (correct grammatical/spelling errors in text, this focuses on correct sentences)
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Provide Structural editing (adjust text to be more readable, this focuses on paragraphs and a piece of text as whole).
I am a member of the Institute of Professional Editors Limited (IPEd)
Writer/Content creator
As a writer, I can:
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Write plain English text for web or print
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Write concise, SEO-rich copy
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Convey your message in positive and active language
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Follow a client brief, or collaborate to create the right tone of voice for your intended audience
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Write for social media, blogs and advertising.
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I am a member of the Australian Writers Association
Communicator
When it comes to business communication methods, I can:
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Evaluate and improve your internal and external newsletters, emails and other communication materials
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Create Word templates for your most-used documents with fillable fields and other advanced style elements
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Evaluate and improve web content
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Make sure people comprehend your message, ethos, methods and product or service.
TESTIMONIAL:
"Florence is pleasure to work with and a true team player. She’s willing to go the extra mile to make sure deadlines are met, and readily volunteers to take the less-than-fun tasks if helps get the project over the line. As you’d expect, she’s outstanding with anything content-related, but also takes to content management systems like a duck to water. I’d happily recommend her in a heartbeat."
Nathan Haslewood